MyNBA 2K App
iOS
The official companion app for the NBA2K video game was given a facelift in 2019. The entire user experience was redesigned to not only improve navigation within the app but between the app and the base game. We made it easier for users to connect to their 2K accounts, view their stats and find games with their friends.
We designed the app to be more neutral in style and color so it would better frame the colorful marketing content and game imagery. We paid close attention to the app's responsiveness and carefully chose animation styles to match the brand's personality. After the redesign installs increased by 18% year over year while the rating increased by 20%.
UI animation
